Meet Heather Patzner
The Chick in Charge
Some birds aren’t meant to be caged. With Midwest roots and a global wingspan, Heather Patzner founded Snowbird Media in 2021 as an independent solution for businesses ready to leave the nest of traditional marketing. After 25 years in regional and national media, Heather saw an opportunity to do things differently; to create a personalized, agile approach that helps brands of all sizes soar.
A Migration Story
“My journey in marketing started at a young age, watching my father, a prominent marketing director in Jamaica, navigate the business world. He taught me that smart, ethical decisions are the bedrock of a thriving enterprise. This lesson, learned on an island where business success is directly tied to community well-being, gave me a profound sense of responsibility that I carry into every client partnership.”
“From the vibrant culture of Jamaica to the serene shores of Hawaii and back to my roots in the Midwest, and now roosting in the desert Southwest – each experience has added a unique feather to my cap.”
“This global perspective, blended with my own love for travel and a formal education in marketing and travel industry management, shaped my career. From the vibrant culture of Jamaica to the serene shores of Hawaii and back to my roots in the Midwest, and now roosting in the desert Southwest – each experience has added a unique feather to my cap. These perspectives are the foundation of Snowbird Media’s mission: to connect with birds of a different feather for the betterment of our clients, our businesses, and our communities.”
Heather Patzner
Based in Queen Creek, AZ
Expertise in Midwest marketing climate
Manages remote talent across the US
Why Go Independent?
“For over two decades, I honed my skills in the media vertical, leading the charge on accounts for some of the most respected brands in the Midwest (Gate City Bank, Essentia Health, Scheels, and Giving Hearts Day, to name a few).
That experience taught me everything about what works, but it also showed me the limitations of a conventional agency structure.
As an independent integrated media expert, I offer a clear, unbiased flight path for your marketing. I’m not tethered to specific vendors or legacy processes. Instead, I focus on building a custom strategy that leverages my negotiation power and data-driven insights to maximize your ROI.
My goal is simple: to help you navigate the complexities of the media landscape so your brand’s message can land with precision and impact.”
Unlock a Bird’s Eye View of Your Media
Ready to ruffle some feathers? Let’s connect and chart a new course for your brand.