Snowbird Talent Rooster Profile

Senior Digital Strategist, Forum Communications

Erin is a marketing professional with two decades of experience building and trafficking comprehensive campaigns. Equal parts strategist and investigator, she enjoys digging into data, audience behavior, and market patterns to see what’s actually working (and what needs a rethink).

Her approach is collaborative, and she strongly believes that good marketing should work hard without making things harder than they need to be.

Shared Projects

Currently Gate City Bank, and dozens over the last 20 years including healthcare, education, recreation, tourism, food & beverage, and financial institutions.

Favorite Compliment

My favorite general compliment is a heartfelt “Good Job!” A pat on the back goes a long way with me, and makes me feel seen and appreciated.

Northern Cardinal

I identify with the Northern Cardinal—not because I like to stand out or ruffle feathers, but because cardinals are steady, observant, and reliably show up year-round. They speak up when it matters, stay rooted in their communities, and don’t make a big deal about it. That’s my style too: consistent, thoughtful, and focused on doing good work!

If it’s in the best interest of my clients, I will make noise…

Call me Cardi E.